Morningstar Rating
Stock XNYS Rating as of
$122.68 +2.09(1.73%)
View Full ChartAs of Cboe BZX Real-Time Price Open
Unlock our analysis with Morningstar Investor
Company Report
Company Report
Dollar General's Results Likely to Remain Pressured as Low-Income Shoppers Reduce Spending
Noah Rohr
Dollar General’s more than 20,000 small-box locations make the retailer an omnipresent force in rural communities that lack national retail chains. The firm provides low-income households (a typical customer earns around $40,000 per year) with a convenient fill-in shopping destination and reasonable price points on merchandise, which we view as the crux of its value proposition. Since thinly populated and less affluent towns cannot economically support an abundance of retailers, Dollar General thrives by leaning into areas with minimal competition. Furthermore, its impressive scale and proximity to consumers, product mix that is 80% consumables, and small basket size (usually around $15) help insulate the retailer from e-commerce competition.
Price vs Fair Value
Price vs Fair Value
DG is trading at a 741% premium.
Price
$120.54
Fair Value
$624.00
Uncertainty
Medium
- 1-Star Price
- $819.85
- 5-Star Price
- $594.40
- Economic Moat
- Jcfdcd
- Capital Allocation
- Nwnnlyq
Bulls Say, Bears Say
Bulls Say, Bears Say
Bulls
Dollar General is insulated from intense retail competition by its positioning in thinly populated rural towns, which are largely unattractive for most competing retail banners.
Bears
The dollar store footprint looks crowded today—Dollar General, Dollar Tree, and Family Dollar account for over 37,000 storefronts—which could weigh on opportunities to drive growth via store expansion.
Is it the right time to buy, sell, or hold?
Start a free trial of Morningstar Investor to unlock exclusive ratings and continuous analyst coverage to help you decide if DG is a good fit for your portfolio.
News
News
- Dollar General Corporation Expands Board of Directors
- Dollar General Corporation Announces Webcast of its Second Quarter 2024 Earnings Conference Call
- Dollar General Prepares Students and Teachers for Back-to-School Season with Deals and Savings
- Dollar General to pay $12 million fine and take steps to make its stores safer
- Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations — 2nd Update
- Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations — Update
- Dollar General to Pay $12 Million to Settle Alleged U.S. Store Safety Violations
- Dollar General Extends Feeding America Partnership
Trading Information
Trading Information
- Previous Close Price
- $120.59
- Day Range
$120.00–122.75
- 52-Week Range
$101.10–168.05
- Bid/Ask
- $122.55/$122.69
- Market Cap
- $26.97 Bil
- Volume/Avg
- 738,805/2.6 Mil
Key Statistics
Key Statistics
- Price/Earnings (Normalized)
- 17.55
- Price/Sales
- 0.68
- Dividend Yield (Trailing)
- 1.96%
- Dividend Yield (Forward)
- 1.96%
- Total Yield
- 1.96%
Company Profile
Company Profile
With over 20,000 locations, Dollar General’s banner is nearly ubiquitous across the rural United States. Dollar General serves as a convenient shopping destination for fill-in store trips, with its value proposition most relevant to consumers in small communities with a dearth of shopping options. The retailer operates a frugal store of about 7,500 square feet and primarily offers an assortment of branded and private-label consumable items (80% of net sales) such as paper and cleaning products, packaged and perishable food, tobacco, and health and beauty items at low prices. Dollar General also offers a limited assortment of seasonal merchandise, home products, and apparel. The firm sells most items at a price point of $10 or less.
- Sector
- Consumer Defensive
- Industry
- Discount Stores
- Stock Style Box
- Mid Value
- Total Number of Employees
- 170,000
- Website
- https://www.dollargeneral.com
Competitors
Competitors
- Dollar Tree Inc DLTR
- Target Corp TGT
- Walmart Inc WMT
Valuation
Valuation
Metric | DG | DLTR | TGT |
---|---|---|---|
Price/Earnings (Normalized) | 17.55 | 16.59 | 15.90 |
Price/Book Value | 3.78 | 2.90 | 4.74 |
Price/Sales | 0.68 | 0.69 | 0.62 |
Price/Cash Flow | 10.36 | 9.25 | 8.63 |
Price/Earnings
DG
DLTR
TGT
Financial Strength
Financial Strength
Metric | DG | DLTR | TGT |
---|---|---|---|
Quick Ratio | 0.11 | 0.13 | 0.18 |
Current Ratio | 1.22 | 1.28 | 0.86 |
Interest Coverage | 7.12 | −8.37 | 12.52 |
Quick Ratio
DG
DLTR
TGT
Profitability
Profitability
Metric | DG | DLTR | TGT |
---|---|---|---|
Return on Assets (Normalized) | 5.07% | 5.58% | 7.99% |
Return on Equity (Normalized) | 23.87% | 15.40% | 34.30% |
Return on Invested Capital (Normalized) | 7.31% | 7.29% | 14.78% |
Return on Assets
DG
DLTR
TGT
See how this stock stacks up to its competitors with Morningstar Investor
Discount Stores Industry Comparables
Discount Stores Industry Comparables
1-Day Chart | Name | Price | Morningstar Rating for Stocks | Capital Allocation | Economic Moat | Market Cap |
---|---|---|---|---|---|---|
Walmart Inc WMT | Flcgvzkxp | Jdqg | $588.6 Bil | |||
Costco Wholesale Corp COST | Hwwftqllh | Gvc | $389.0 Bil | |||
Target Corp TGT | Ybrszfkzf | Fzls | $65.5 Bil | |||
Wal - Mart de Mexico SAB de CV ADR WMMVY | — | Smgfm | $58.5 Bil | |||
Wal - Mart de Mexico SAB de CV WMMVF | — | Ctvh | $58.5 Bil | |||
Dollarama Inc DLMAF | — | Kmnv | $27.9 Bil | |||
Dollar Tree Inc DLTR | Vczcglc | Gnmr | $20.9 Bil | |||
Pan Pacific International Holdings Corp ADR DQJCY | — | Zwmr | $14.9 Bil | |||
BJ's Wholesale Club Holdings Inc BJ | Jltstyg | Zsvy | $11.4 Bil |