Pixalate on LinkedIn: Pixalate's Q2 2023 Apple TV CTV Trends Report (2024)

Pixalate's Q2 2023 CTV Ad Supply Chain Trends Report contains a comprehensive analysis of the state of #programmatic CTV #advertising through the second quarter of 2023- Amazon Fire TV devices captured the third-most market share (10%)- 45% of open programmatic ad spend in CTV went to Roku Inc. devices- Samsung Electronics saw its market share rise to 20%, up 23% YoYAccess the report for free today for a complete breakdown of our findings!https://pixal.at/462QRwe

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In an increasingly fragmented media landscape, standardised cross media measurement is an appealing proposition. Great to see Connected TV players like Samsung Ads lean into this challenge. We just need to remember all impressions aren’t created equal, and ecosystems vary in the attention their ad formats generate. Any single cross media measurement approach needs to factor in ATTENTION, given its HUGE contribution to effectiveness. 📺📱💻🎮🚀

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Apparently Disney also got the memo from Amazon Ads, Broadpeak and Ma Boite à la télé : 2024 will be the year of the Shoppable Ad, bridging the TV with the Smartphone.Beyond technology and ergonomics, do they understand that economically this could go beyond more creative Branding TV towards so lucrative #Performance_TV ?To #Make_TV_Grow_Againhttps://lnkd.in/dRVwgwc5

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Among smart TV users, shoppable ads are overperforming. According to the survey, 79% of respondents either scanned a shoppable QR code or looked up the product online to find out more information after seeing an ad. Meanwhile, 45% either scanned to purchase or bought the product at a later date in person or on a different device. “The results provide a clear narrative of the changing dynamics of TV consumption and shopping behavior,” Diana Song, product marketing, ad experiences, Samsung Adshttps://lnkd.in/gpVgTcez

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SHOPPABLE VIDEO1. A study by LG Ad Solutions reveals that 53% of connected TV viewers are interested in having the option to purchase products directly through their TVs.2. The study, focusing on the concept of T-commerce, found that 63% of viewers would like to see inventory from stores or brands on their TV.3. 81% of connected TV (CTV) users are influenced by TV ads in their shopping decisions, with 63% often discovering new brands and products through these ads.4. 47% of consumers have made a purchase after seeing a TV ad, primarily using mobile phones (56%) and laptops/desktops (45%) for completing these purchases.5. The study, surveying over 1,200 U.S. consumers, indicated a strong preference for TV ads with QR codes, with 38% likely to make a purchase after scanning one, and a particular interest in buying clothing, apparel, or electronics through the TV.📖Read the article here: https://lnkd.in/eWX6_vfc👉Learn more about shoppable video by joining the #shoppable-video-by-KERV Interactive channel !!!!! 👈🌎 join the AdTechGod Slack Community https://lnkd.in/eTKiYGSC#ad

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This week, instead of my regular digest, I’m sharing a new report from Pixalate that I believe is worth a read if you're working with CTV ads. The digest will be back next Monday as usual.Pixalate shares Q4 2023 data on ad spending and invalid traffic for virtual multichannel video programming distributor (vMVPD) apps across major CTV platforms: Roku, Apple TV, Amazon Fire TV, and Samsung Electronics Smart TV.Here are some highlights:Roku saw a significant 70% of ad spending directed towards vMVPDs, while non-vMVPD apps faced a 55% higher rate of invalid traffic.Amazon Fire TV witnessed 46% of the open programmatic ad spend going to vMVPDs, with non-vMVPD apps facing a much higher rate of invalid traffic (161% higher).Apple TV, 63% of ad spend went to vMVPDs, but apps outside this model experienced the biggest jump in invalid traffic, being 184% higher.Samsung Electronics Smart TV experienced an 89% ad spend on vMVPDs, though these platforms encountered a slightly higher rate of invalid traffic compared to others.The platform reports offer more information into the structure of vMVPD apps. You'll learn how they bundle channels and create complex ad environments, posing significant challenges for advertisers seeking transparency.Find the links to download the full reports in the comments below 👉#Pixalate #CTV #vMVPD #AdTech #AntiFraud

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What's the fastest-growing major ad channel in the US? Connected TV (CTV), those ads we see in our streaming services. Having almost doubled since 2019, the time we spend on CTV is now at 2 hours a day on connected devices (mobile phones, smart TVs, Roku boxes, Apple TV, Amazon Firesticks, Blu-Ray players). We spend almost 4 hours a day on mobile (which includes some of this CTV time, via mobile phones as conected devices).Sara Lebow at EMARKETER has put together some great resources, whether you're trying to make a case for adding CTV to your media plan, or pulling numbers for your current one, as she references some useful benchmark charts and other material from Jeremy Goldman, Paul Verna, Ross Benes,Yoram Wurmser, Arielle Feger,Alexandra Samet,Meaghan Yuen, andDaniel Konstantinovic.https://lnkd.in/epquqm73

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Everyone Wants to Solve Streaming’s Churn Problem—The Flixcopalypse’s supercharged churn rates are one of the biggest problems for SVOD operators, and they’re proving to be more than an early growing pain. Samsung observes that engagement and retention are highly correlated and seem to think the problem can be solved by serving ads. But the real problem is the multitude of apps that consumers must constantly swap between. Consolidating the entire streaming universe into a single app, as FreeCast does, holds more promise as a solution to the engagement and retention problem. FreeCast is in better position to reach churn-risk consumers with a more engaging offer than a simple ad in an interface somewhere. https://lnkd.in/df9_ekum

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Read about the causes of and solutions for excessive ad repetition in the CTV ad ecosystem from our Founder & CEO Greg Smith

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Integral Ad Science and Amazon share the value of #CustomerObsession.Our global collaboration is yet another way Integral Ad Science is empowering marketers with actionable data to drive superior results, giving them more confidence that their spend is being optimized towards performance. Read more below.

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